Date Posted: 06/29/2022
Req ID: 25611
Faculty/Division: Faculty of Applied Science & Engineering
Department: Cross-Disciplinary Programs Office
Campus: St. George (Downtown Toronto)


JRE410H1 F – Markets and Competitive Strategy (1 section)

This course introduces the basic concepts, frameworks and methodologies useful to managers in crafting and executing entrepreneurial business strategies in technology-based companies.  In the first part of the course, students gain an understanding of the external, internal, and dynamic environments of a business and the elements of a superior competitive position.  In the second part, we focus on designing and delivering customer value, which involves strategic decisions about segmentation, targeting and positioning, and tactical decisions related to product introductions, marketing communications, distribution channels and pricing.  In the third part of the course, we focus on the fundamentals of innovation, including commercialization, entrepreneurship and R&D management. 

Estimated enrolment:  72 per section

Estimated TA support:   240 hours per section

Course Schedule:  Lectures – Monday 6-8 p.m., Practicals – Wednesday 4-6 or 6-8 p.m..

Sessional dates of appointment:          Sept 1- December 31, 2022

Stipend: $12,930, inclusive of vacation pay per section. 

Qualifications: Ph.D. or professional experience in the area of marketing and competitive strategy; previous experience teaching a similar course is highly desirable; familiarity with engineering concepts, experience with TEAL teaching techniques

Duties:  The instructor will prepare for and deliver 13 weeks of lectures; set assignments and term work assessments as appropriate; set and grade a final assessment; collate and submit marks; handle petitions after final marks have been submitted; communicating with students both inside and outside of class times.  May be required to provide a deferred exam.   Delivery of this course is intended to be in-person but may be online or a hybrid as dictated by Public Health guidelines.

Closing Date: July 21, 2022, 11:59 p.m. .

Those interested should submit a cover letter, current cv detailing teaching experience, and CUPE 3902 Unit 3 application form by email to:

Sharon Brown
Assistant Director

Cross-Disciplinary Programs Office

Faculty of Applied Science and Engineering


Closing Date: 07/21/2022, 11:59PM EDT

This job is posted in accordance with the CUPE 3902 Unit 3 Collective Agreement. 

 It is understood that some announcements of vacancies are tentative, pending final course determinations and enrolment. Should rates stipulated in the collective agreement vary from rates stated in this posting, the rates stated in the collective agreement shall prevail.  

Preference in hiring is given to qualified individuals advanced to the rank of Sessional Lecturer II or Sessional Lecturer III in accordance with Article 14:12 of the CUPE 3902 Unit 3 collective agreement.

Please note: Undergraduate or graduate students and postdoctoral fellows of the University of Toronto are covered by the CUPE 3902 Unit 1 collective agreement rather than the Unit 3 collective agreement, and should not apply for positions posted under the Unit 3 collective agreement.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement

The University of Toronto is strongly committed to diversity within its community and especially welcomes applications from racialized persons / persons of colour, women, Indigenous / Aboriginal People of North America, persons with disabilities, LGBTQ2S+ persons, and others who may contribute to the further diversification of ideas.

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Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

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